Clementine
Clementine is an orange juice brand with a fizzle kick.
It's a health conscious drink with a fun personality. That's what makes the orange juice fizzle and what makes the brand pop. With a quirky caption on the side, Clementine's easy-going personality attracts consumers and shows that healthier alternatives to the typical sugary drinks can also be just as fun and delicious.
The colors doesn't sway the audience away from its health benefits, in fact, it adds to the message. A fun drink that also promotes healthier eating habits, or in this case, healthier drinking habits.
Although, the original is already on the healthier side, a diet version is also available. One with zero sugar for anyone who may prefer no sugar at all.
Clementine zero sugar inverts the two main colors to showcase the differences between the original and the zero sugar. Both are healthier alternatives, but one has absolutely no sugar.